Rubber Chicken

Irreverent videogame journalism

“With the design and creation of our logo, The Indigent Studio nailed the style and philosophy of the brand and created something that become iconic to all of Rubber Chicken’s followers. With the site design, they showed both great creative and technical skills, with a structured way of working, delivering a complete working solution on a very tight deadline.”Miguel Tomar Nogueira, Rubber Chicken

Back in 2012, Miguel Tomar Nogueira created a videogame journalism blog that set out to change the way games were being talked about in Portugal. It’s name is a throwback to an absurd item in a classic adventure game and, as such, they needed a visual identity that could match the zaniness and punk approach of the project but also retain a connection to videogames.

WHEN: 2012/2015

CLIENT: Rubber Chicken

WE DID: Branding & Webdesign